Open Educational Resources
Document Type
Case Study
Publication Date
Spring 5-31-2026
Abstract
Netflix operates in a highly competitive streaming market where content strategy directly affects subscriber acquisition, retention, brand positioning, and international growth. A streaming platform cannot simply add more titles indefinitely. Content licensing, production budgets, regional demand, maturity ratings, and genre balance all shape which titles should be prioritized.
You are a content strategy analyst on Netflix's global catalog planning team. Senior management is preparing the next annual content review and wants a data-supported recommendation about how the catalog should be positioned. The team is especially interested in whether Netflix should continue emphasizing movies, expand TV shows more aggressively, prioritize specific genres, or increase attention to international content markets.
The dataset contains Netflix movies and TV shows available as of 2021, including title type, director, cast, country, date added, release year, rating, duration, genre labels, and description. Your task is to analyze the catalog and recommend a content strategy direction.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
CUNY OER Funding
CUNY OER Initiative
dataset
Comments
This OER was funded in part by the CUNY OER Initiative.