Publications and Research
Document Type
Article
Publication Date
2024
Abstract
Sustainability has been an academic research topic of late that impacts more than just the fashion industry for apparel. Besides the apparel industry, marketing, beauty, and interior design are aware of the promise of sustainability for both the environment and consumers. Sustainability reduces its environmental impacts of pollutants such as carbon footprints and unsold inventory, protecting workers who create garments, and animal welfare (Biela-Weyenberg, 2023) which can impact the supply chain. “The United Nations established the UN Alliance for Sustainable Fashion in 2019 to hold fashion brands to a higher standard to create environmentally friendly apparel” (2023, p.1). Through modern brand image marketing, luxury brands aim to raise the visibility of their practices targeting the reduction of their environmental impact while promoting social responsibility and cultivating ethical business practices.
Comments
This article was originally published in ITAA Proceedings, #81, available at https://doi.org/10.31274/itaa.18511
This work is distributed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).