Engagement Patterns With #NaturalRemedies on TikTok: Formative Analysis

Authors

• Apeksha Mewani, CUNY Lehman CollegeFollow
• Corey H. Basch, William Paterson University of New Jersey
• Keanu Renne-Glover, CUNY New York City College of TechnologyFollow
• Vincent Jones II, CUNY York CollegeFollow
• Cristiana Cordero, CUNY Lehman CollegeFollow
• Adea Gutiqi, CUNY John Jay CollegeFollow

Document Type

Article

Publication Date

3-25-2026

Abstract

This research letter provides formative evidence from a cross-sectional analysis of 118 TikTok videos under #NaturalRemedies, identifying content formats and expertise cues associated with higher engagement, while also demonstrating the feasibility of using engagement metrics and thematic coding to analyze health narratives on emerging platforms such as TikTok.

Comments

This article was originally published in JMIR Formative Research, available at https://doi.org/10.2196/83274

This work is distributed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).