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The author reflects on their 10years serving as co-chair of the PR Xchange Awards Competition, an annual library marketing contest sponsored by Library Leadership and Management Association (LLAMA) (now Core), a division of the American Library Association (ALA). The article briefly traces the history of the PR Xchange Awards and discusses the changes over the last decade. Additionally, the art-icle describes how the COVID-19 pandemic impacted the contest, how libraries pivoted when designing future promotional materials, how judges assess the submissions, and the potential for future growth of the PR Xchange Awards.



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