The world of public media has much in common with the world of libraries. Both are made up of outward-facing, civic-minded people and systems, mission-driven to educate, serve, and engage a diverse community of users. This paper examines the current state of public media, both radio and television, to outline the problems being faced, the debates within the profession, and the strategies being pursued to ensure relevance and effectiveness for the industry. Understanding how public media is adapting and innovating in response to changing user behaviors and technological disruption can help inform decision-making in libraries of all types. This paper also pinpoints areas where the mission of libraries and public media overlap, revealing opportunities for collaboration.



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