
Student Theses and Dissertations
Date of Award
Winter 12-27-2021
Document Type
Thesis
Degree Name
Master of Arts (MA)
Program of Study
Communication Studies
Language
English
First Advisor
Caryn E Medved
Abstract
The 2020 Covid-19 pandemic underscored the importance of vaccination in our governmental- health bodies. As a result, effective vaccine communication is more necessary than ever. The goal of this paper is to better understand frames, strategies and themes used by NYC Health as it pertains to video media related artifacts in their Covid-19 vaccination campaign. This research is important because it informs overall health and vaccine discourse. In analyzing data several key themes were discovered. These themes were established through a synthesis of literary strategies meant to activate certain theoretical frameworks. Further research into the effectiveness of these frames on New Yorkers would be beneficial.
Recommended Citation
Jensen, Rebecca L., "Vaccine Communication During the COVID-19 Pandemic as Displayed by NYC Health" (2021). CUNY Academic Works.
https://academicworks.cuny.edu/bb_etds/124