Catering to the Majority: Fashion’s Trial-and-Error Process to Make Style Accessible for All Sizes

Author

Tiffany A. Del Valle, Craig Newmark Graduate School of JournalismFollow

Graduation Date

Fall 12-13-2024

Grading Professor

Jessica Jacolbe

Subject Concentration

Arts & Culture

Degree Name

Master of Arts (MA)

Abstract

Following the COVID-19 pandemic, two out of every three U.S. women are considered plus-size, or a size 14 and above. As the plus-size fashion market continues to grow and is expected to be worth $500 billion by 2033, finding extended sizes continues to be a barrier. While the fight for size-inclusive fashion has shown some progress in recent years, some brands have decided to scale back their plus-size offerings, while others have continued to limit their size ranges due to a multitude of reasons including production costs with a delayed return on investment, marketing and limited commitment to serving the community, and not being able to keep up with consumer demands.

https://medium.com/@tiffalexadelvalle/b434dc7b3edc

Recommended Citation

Del Valle, Tiffany A., "Catering to the Majority: Fashion’s Trial-and-Error Process to Make Style Accessible for All Sizes" (2024). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/776