Date of Award

Summer 8-1-2025

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Anthropology

First Advisor

Ida Susser

Second Advisor

Jonathan Shannon

Academic Program Adviser

Marc Edelman

Abstract

Corporate elites expect generative AI to replace commercial artists but overlook their social and aesthetic expertise. This ethnographic study explores how Brooklyn-based commercial artists narrate their value amid automation, emphasizing embodied presence in cultural scenes, visual language, style, and authenticity, skills not easily mechanized but vital to aesthetic economies.

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