When The World Hits Play

Authors

Eileen Mazariegos, CUNY Lehman CollegeFollow
Danjela Halilaj, CUNY Lehman CollegeFollow
Yosmairy Guzman, CUNY Lehman CollegeFollow
Freddy Cruz Osorno, CUNY Lehman CollegeFollow

Document Type

Case Study

Publication Date

Spring 1-21-2026

Abstract

The case study and Decision: In 2025, Lehman College administrators face a critical decision: how can music be strategically used to improve student engagement, emotional well-being, and campus connection? The decision must be made now, as rising academic stress, digital isolation, and declining campus interaction are affecting student experience. Leadership must determine whether to invest in a data-driven, campus-focused music platform or continue relying on generalized commercial streaming experiences that do not reflect student needs. The outcome of this decision will shape how students connect emotionally, socially, and academically on campus.

Comments

This case study was created by students in course BBA 405 Management Decision Making, taught by Prof. Di Wu in Fall 2025.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

CUNY OER Funding

CUNY OER Initiative